Music on Hold is a system that allows you to create customised on-hold messages that will help to drive sales and educate your customers. MOH is targeted too; only people that call will hear your messaging, so you know it’s reaching people who care about your business.
In the modern marketplace, no matter what your business specialises in, callers expect a professional sounding greeting and a quick answer. However, businesses can’t always answer phones as soon as they ring, and you only get one chance to make a first impression! So, how can businesses capitalise on those slight delays that, to some callers, may end up putting them off a purchase?
That’s where MoH comes in. With the ability to create custom messages, businesses can take advantage of that minute or two by letting callers know about their services, frequently asked questions or even upsell their premium or add-on products.
What’s more, because callers are distracted by the information, many don’t realise how much time has lapsed, helping to improve customer service scores and ensure conversations start on the right foot, as callers are less frustrated by being left on hold.
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Lets your callers know they are your very next priority reassures them and ensures confidence in your services
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Allows you to add advertisement whilst they wait
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Keeps customers happy, 90% will hang up after 40 seconds if confronted with silence
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Scripted and recording to your standards, with a variety of music or narrators available
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88% of callers prefer on-hold productions to other alternatives.
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20% of callers that hear MoH will make a purchasing decision based on the information they hear.
Especially to those who haven’t had any experience in the recording industry, there are several considerations to bear in mind when you’re deciding what you want your message to include and how to get that down on paper.
The requirement for high customer engagement cannot be understated. Given the economic effects of the global pandemic, channel operations (and their end-users) need to ensure they are making the most of every opportunity that manifests.
“After first hearing about the benefits of Music on Hold, we were not convinced. Only after seeing it’s outcome did we realise how great it is for the business.”
